Reflection on 3rd week(24-10-2012) - Ching Sin

Our class was held at lobby of our faculty instead of at lecture hall. Besides, Bernard bring another guest, Hadi(I hope that I did not state wrong his name ^^) to share his experience to us at the end of the class.

What I learned and do in the class?
 
Bernard asked, what is business model in our mind. He let us discuss among group members without google it. The definition of business model of our discussion is the structure for a company know current capabilities and make a strategic planning to reach the business goals.
The keywords that given by Bernard are structure, showcase end to end, goal.

Next, we learn about what is customer segment. Customer segment(CS) means the category fo customer that we aimed. In this class, I learned that the customer segment should not be too broad.  To start a business successfully, I should narrow down the customer segment first.In our problem, the targeted customer segment is the new coming foreign Muslims who are less than 60years old and will work and stay at KL or Selangor.

Then, we discussed about value proposition (VP). Value proposition is the value of a product that may let the customer change the product they always use to my product. By searching around the application that available in internet, we realise that the applications are in Malay language. Our application will show in the language that our targeted  customer segment prefer.
Besides, our application will have crossover with JAKIM. The intention is to make sure all the restaurants that we shows are really get the Halal certificate from JAKIM. This may let the customer have their food without any worries.
        
How do i feel?

This class really make me learnt a lot about entrepreneurship that I may not learn from lecture or class. Thanks.



by Ooi Ching Sin(Ally) WEK090067